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Captions, threads, ad copy — in your voice.

Social copy that sounds like a human wrote it. Captions, threads, ads, hooks — built for the platform, not just dumped onto it.

Brand voice baked in
All major platforms
Fast turnaround
engaging!
what's included

Every social pack includes.

No fluff. Just well-written posts ready to schedule.

Voice + platform calibration

We read your existing posts, calibrate for each platform's style, and lock in your voice.

Content calendar

Posts ordered for the month with suggested publish dates and hashtag strategy.

Platform-native copy

Twitter threads, Instagram captions, LinkedIn posts — each written for the platform's rhythm.

Hashtag + CTA research

Relevant hashtags per post and conversion-focused CTAs where appropriate.

Hook variations

For ads and high-priority posts, we deliver 3–5 hook variations to test.

what we write

Platforms + post types.

We write for the platforms you actually use, in the format that works there.

Instagram captions
Twitter / X threads
LinkedIn posts
Pinterest descriptions
TikTok hooks + captions
Facebook posts
LinkedIn DMs (outreach)
Meta + LinkedIn ads
YouTube descriptions
Podcast post copy
Launch announcements
Custom platform
how it works

Four simple steps. No surprises.

From the first "hi" to the final approved draft, here's exactly what happens.

1

Quick chat 👋

15-min call or email. Tell us what you need, who it's for, and your timeline.

2

The brief 📋

We send a short brief to fill in. Brand voice, audience, examples, must-haves.

3

We write ✍️

First draft in your inbox within 5 working days. Revisions begin when you're ready.

4

You ship 🚀

Once it's perfect, you publish. We're here for tweaks for 30 days, no charge.

the long version

What we mean by social media writing.

Social media copywriting is the platform-native, voice-driven writing that lives on Instagram, LinkedIn, Twitter/X, TikTok, Pinterest and Facebook. It’s short-form, fast-moving, and ruthlessly platform-specific — the same brand sounds different on LinkedIn than on TikTok, and a writer who can’t flex between them isn’t a social writer.

What it isn’t: dumping your blog post on five platforms. What it is: writing the right thing for the right platform with the right hook for that platform’s reader.

At Sage Writers we write social copy for UK brands who’ve worked out that “chuck it at our social media intern” isn’t a strategy. We pair every retainer with the same writer monthly, so the voice stays consistent across hundreds of posts.

who we work with

The kinds of brands we write social media copywriting for.

We’re generalists by craft but specialists by company type. Most clients fit one of these.

DTC brands + founder-led startups

Where social IS the marketing channel and consistency makes the difference.

B2B leaders on LinkedIn

CEO/founder ghostwriting at 3-4 posts/week. Personal brand for business results.

Agencies needing copy capacity

Your strategists set the direction. We do the writing volume so you don’t burn out a junior.

Companies running paid social

Ad-copy variants, headline testing, hook iteration — all in voice.

pricing

Honest, friendly pricing.

Project-based, not hourly. You know what you're paying before we write a word.

Caption pack

from £180
  • 10 captions (single platform)
  • Researched + written in your voice
  • Hashtag suggestions per post
  • 1 revision round, 3-day turnaround
  • 30 captions per month across 2 platforms

Full social

from £1,400
  • Dedicated social-copy lead
  • Campaign-specific micro-copy
  • Quarterly strategy session
questions, answered

Social copy FAQ.

Do you do the posting too?

Mostly no — we focus on copy. But we can hand off via Buffer, Later, Hootsuite or post directly into your CMS if you prefer. Posting-included plans start at +£200/month.

Can you match my brand's tone exactly?

That’s the platform calibration step. We read your last 50 posts, agree a voice document, then write from that. Most clients say the difference is invisible.

What about graphics or video?

We write the copy; we don’t make graphics or video. We can recommend designers we trust — or work alongside your existing creative team.

How do you handle topical / news posts?

Retainer clients get a turnaround slot for time-sensitive posts (e.g. industry news, viral moments). Usually within 24 hours of brief.

Do you guarantee engagement / followers?

No agency honestly can. We guarantee well-written, on-brand, platform-appropriate copy. Engagement also depends on graphics, timing, audience and luck.

while you're here

Other things we write.

ready when you are ↓

Tell us what you need writing.

Drop us a brief — even a rough one — and we'll come back within one working day with a quote, timeline and some friendly questions.

Build your brief ✨