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Long-form content that actually gets read.

Pillar pages, deep guides, evergreen articles — built around the questions your audience is actually searching for. 1,500 to 5,000 words, fully researched and SEO-ready.

Keyword-led
1,500–5,000 words
Unlimited revisions
in-depth
what's included

Everything you need to rank and retain readers.

Every content piece comes with the full Sage treatment — research, SEO, brand voice and editing.

Topic + keyword research

We start with what your audience is searching for. SEMrush, AnswerThePublic and real reading.

Outline + sign-off

You see the full outline before we write a word. No surprise structures or wasted drafts.

Two clean drafts

First draft for the bones. Second draft polishing every sentence and citation.

Unlimited revisions

We keep going until you and your team are happy. No scope arguments.

SEO + meta included

Meta titles, descriptions, alt text and internal linking suggestions included.

what we write

What we write most often.

If it lives in your blog or resource hub and it needs to rank, we can probably help.

Pillar pages
Long-form guides
How-to articles
Ultimate guides
SEO landing pages
Industry reports
Lead-magnet eBooks
Case studies
Thought leadership
🆚Comparison posts
FAQ articles
Something custom?
how it works

Four simple steps. No surprises.

From the first "hi" to the final approved draft, here's exactly what happens.

1

Quick chat 👋

15-min call or email. Tell us what you need, who it's for, and your timeline.

2

The brief 📋

We send a short brief to fill in. Brand voice, audience, examples, must-haves.

3

We write ✍️

First draft in your inbox within 5 working days. Revisions begin when you're ready.

4

You ship 🚀

Once it's perfect, you publish. We're here for tweaks for 30 days, no charge.

the long version

What we mean by content writing.

Content writing is the long-form, evergreen, traffic-earning writing that lives on your blog or resource hub — articles, guides, pillar pages and explainers built around what your audience is searching for. It’s different from copywriting (which sells) and different from journalism (which informs). Content’s job is to rank, educate and convert over time.

Done well, a single piece of content earns thousands of pounds in organic traffic over its lifetime. Done badly, it’s the SEO-stuffed filler nobody finishes reading. The difference is whether the writer understood the actual question behind the keyword.

At Sage Writers we write content for UK businesses who’ve realised that hiring three junior content writers on a freelance marketplace doesn’t actually move the needle. One properly researched, 2,500-word pillar page beats fifteen 500-word filler posts every time.

who we work with

The kinds of brands we write content writing for.

We’re generalists by craft but specialists by company type. Most clients fit one of these.

SaaS marketing teams

You have a content calendar but no writer. We slot in as part of your team — same writer, same voice, every month.

Founder-led businesses

You want to be the authority in your niche but you’re too busy to write. We turn your knowledge into searchable content.

Established UK B2B

Your industry has buyer-education questions worth ranking for. Pillar + cluster content earns authority over 6–12 months.

SEO agencies (white-label)

You have the strategy, the brief, the keyword map. You need a writer who can execute without hand-holding. That’s us.

pricing

Honest, friendly pricing.

Project-based, not hourly. You know what you're paying before we write a word.

Single piece

from £350
  • 1 long-form article up to 1,500 words
  • Original desk research + interview if needed
  • SEO brief built around your target keyword
  • 1 round of revisions, 7-day turnaround
  • Delivered with suggested headlines + meta

Pillar + cluster

from £3,500
  • Topic strategy + keyword research session
  • Dedicated content lead
  • Quarterly content audit + refresh
  • Direct CMS publishing if you'd prefer
questions, answered

The FAQ bit.

How long does a content piece take?

Single articles deliver a first draft within 7 working days. Content packs take 3–4 weeks. Pillar + cluster projects are usually 6–8 weeks including SEO research and outline sign-off.

Will my content rank on Google?

We do the keyword research, optimise the structure, and write for readers first. Ranking depends on your domain authority, backlinks, and competition too — but we get the on-page bit right.

Can I supply the keywords?

Absolutely. If your SEO team already has a brief, send it over. Otherwise we can do the keyword research ourselves — it’s included.

Who writes the content?

One of our 4 in-house writers (Sarah, James, Esme, or Oliver) writes the first draft, with editorial oversight from Esme. No AI-generated content. No outsourcing.

Do you do ongoing content retainers?

Yes — most of our content clients are on monthly retainers (typically 2–6 pieces a month). Get in touch with a rough plan and we’ll suggest the right shape.

while you're here

Other things we write.

ready when you are ↓

Tell us what you need writing.

Drop us a brief — even a rough one — and we'll come back within one working day with a quote, timeline and some friendly questions.

Build your brief ✨