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Blog posts that sound like you, not like a content mill.

Regular posts in your voice, on your schedule. SEO-friendly without sounding like SEO. Written by humans, reviewed by editors, ready to publish.

Weekly / monthly cadence
Your tone, every time
Unlimited revisions on retainers
published!
what's included

Everything in a retained blog package.

No surprises — same process, same writer, same quality, every single post.

Brand voice immersion

One-time voice audit at the start so every post sounds unmistakably like you.

Editorial calendar

Quarterly content calendar built around your goals and the keywords that matter.

SEO research per post

Keywords, search intent, related questions, internal links — baked into every piece.

Same writer every time

Continuity matters. You get the same writer week after week so your voice stays consistent.

Unlimited revisions

We tweak until it's right. Retainer clients get truly unlimited revisions within scope.

what we write

Posts we write a lot.

Any post type, any industry, any length from 600 to 2,500 words.

How-to posts
Industry insights
Thought leadership
SEO landing posts
🆚Comparison posts
Listicles (the good kind)
Product education
FAQ posts
News + commentary
Founder interviews
Opinion pieces
Something custom?
how it works

Four simple steps. No surprises.

From the first "hi" to the final approved draft, here's exactly what happens.

1

Quick chat 👋

15-min call or email. Tell us what you need, who it's for, and your timeline.

2

The brief 📋

We send a short brief to fill in. Brand voice, audience, examples, must-haves.

3

We write ✍️

First draft in your inbox within 5 working days. Revisions begin when you're ready.

4

You ship 🚀

Once it's perfect, you publish. We're here for tweaks for 30 days, no charge.

the long version

What we mean by blog writing.

Blog writing is the regular, smaller-scale publishing rhythm that keeps your website alive and adds compounding SEO value. Where content writing is the in-depth pillar piece, blog writing is the weekly or monthly post — usually 800 to 1,500 words — that takes one specific question and answers it brilliantly.

The best blogs in any niche aren’t the ones publishing daily. They’re the ones publishing consistently, in a clear voice, on topics their actual customers care about. Frequency follows quality, not the other way round.

At Sage Writers we run blog retainers for UK businesses who’ve worked out that a content marketing strategy without a writer is just a spreadsheet. Most of our retainer clients land 4 posts a month, written by the same person, in their established brand voice.

who we work with

The kinds of brands we write blog writing for.

We’re generalists by craft but specialists by company type. Most clients fit one of these.

B2B service businesses

Accountants, agencies, consultancies. Steady blog content earns the trust that wins clients.

️ Ecommerce + DTC brands

Buyer guides, comparison posts, “how to choose” content that catches researchers before they decide.

SaaS startups

Posts that solve adjacent problems for your target user. Top-of-funnel for ideal customers.

Founders building authority

You have the expertise. We turn it into searchable, shareable posts under your name.

pricing

Honest, friendly pricing.

Project-based, not hourly. You know what you're paying before we write a word.

Single post

from £250
  • 1 blog post, 800–1,200 words
  • Researched + written in your voice
  • 1 revision round, 5-day delivery
  • Suggested headline + meta description
  • 4 posts per month (~800–1,500 words each)

Weekly drumbeat

from £1,950
  • Dedicated writer who learns your industry
  • Quarterly strategy + topic-cluster planning
  • Bring-your-own-CMS auto-publish
questions, answered

Blog FAQ.

How quickly do you turn posts around?

Single posts are 5 working days. Retainer clients get a published calendar so posts land on agreed dates — no last-minute scrambles.

Can you match my existing blog voice?

That’s the point of the brand voice immersion at the start. We read your existing posts, your About page, your social — and write a voice guide we follow every time.

Will the posts be SEO-optimised?

Yes, by default. Each post is built around target keywords and search intent. We won’t stuff keywords or hurt the reading experience, but every post is structured to be findable.

Do you use AI to write the posts?

No. Our writers use AI for research and outlines occasionally, but every word of the actual post is human-written. Editorial review is human too.

What happens if I want to pause my retainer?

We don’t lock you in. You can pause any month with two weeks’ notice. Most clients don’t — but the option is there.

while you're here

Other things we write.

ready when you are ↓

Tell us what you need writing.

Drop us a brief — even a rough one — and we'll come back within one working day with a quote, timeline and some friendly questions.

Build your brief ✨