ServiceProduct copy that actually sells.
From hero PDPs to 500-SKU rollouts. Search-optimised, brand-consistent, ready for Shopify, WooCommerce or any CMS.
5–10 SKUs per day
Your brand voice
SEO-readyshipped
ServiceFrom hero PDPs to 500-SKU rollouts. Search-optimised, brand-consistent, ready for Shopify, WooCommerce or any CMS.
5–10 SKUs per day Your brand voice SEO-readyNo two product pages look alike. Every description is original, structured, and optimised for conversion AND search.
We map the keywords your customers actually search — including long-tail and category-level terms.
One-time brand voice guide so every SKU sounds unmistakably yours — whether you have 5 products or 5,000.
Send your CSV / spec sheet — we work directly from your data, not your placeholder text.
Short hook + key features + lifestyle copy. Optimised for the way customers scan, not just read.
Meta titles, descriptions and image alt text per SKU. Built for Google Shopping too.
Any category, any industry. Our sweet spot is mid-market UK ecommerce.
Fashion + apparel
Beauty + skincare
Home + interiors
Toys + kids
Food + drink
Jewellery
Furniture
Watches + accessories
Plants + garden
Art + craft
Pet products
Niche specialtyFrom the first "hi" to the final approved draft, here's exactly what happens.
15-min call or email. Tell us what you need, who it's for, and your timeline.
We send a short brief to fill in. Brand voice, audience, examples, must-haves.
First draft in your inbox within 5 working days. Revisions begin when you're ready.
Once it's perfect, you publish. We're here for tweaks for 30 days, no charge.
Product description writing is the focused craft of writing the short, punchy, search-optimised copy that lives on every product page in an ecommerce store. Each description has roughly 50–200 words to do an enormous job: convey value, signal quality, surface keywords, and convince a browser to add to cart.
Done well, product descriptions feel like a knowledgeable friend recommending the thing. Done badly, they read like the spec sheet copy-pasted from the supplier — which is what Google sees on a thousand other sites.
At Sage Writers, our writer Oliver wrote 8,000+ product descriptions before joining us, including a 1,200-SKU rollout for a major UK gift retailer. Volume is fine. Quality at volume is the trick.
We’re generalists by craft but specialists by company type. Most clients fit one of these.
Fashion + apparel brandsHigh-volume SKU rollouts, seasonal collections, fast-turnaround copy at scale.
Beauty + skincareIngredient-led descriptions that balance regulatory language with brand voice.
Home + interiorsLifestyle copy that helps shoppers imagine the product in their space.
Gift + occasion retailersSeasonal, sentimental, occasion-driven copy at peak-trading volume.
Project-based, not hourly. You know what you're paying before we write a word.
Roughly 4–6 weeks for a 500-product rollout including voice guide, drafts and revisions. We can go faster on a rush schedule — just ask.
All of them. We deliver in whatever format works best — CSV, direct CMS push, even Shopify metafields if you use them.
100%. We write each SKU from scratch, no templates. (Templates rank terribly and read worse.)
Yes. Many ecommerce platforms have product title or meta description limits — we work to whatever your spec demands.
Yes — category and collection page copy is included as an add-on, usually £150–300 per category page depending on length.
Drop us a brief — even a rough one — and we'll come back within one working day with a quote, timeline and some friendly questions.
Build your brief ✨
