ServicePress releases, media pitches, awards submissions, thought leadership. Written for editors who get 200 pitches a day — not for buzzword-friendly internal stakeholders.
Editor-friendly
Newsworthy angles
24h rush availablePress releases aren't hard. Ones that get picked up are. Here's what we do differently.
We find the actual story in your announcement — the bit a journalist might care about. Often it's not what your CEO thinks.
Inverted pyramid, journalist-ready quotes, no marketing fluff. Just the facts in the order an editor expects.
We draft quotes for your CEO / spokespeople in their voice — punchy, citeable, sound bite-worthy.
Standard "About Us" boilerplate written once, reused across every release.
Every release comes with a short, editor-friendly pitch email — the bit that actually gets opened.
Anything that needs to land in a journalist's inbox and survive the first three seconds.
Press releasesMedia pitches
Awards submissions
Thought leadership op-eds
Founder profiles
Industry commentary
Data + research releases
Partnership announcements
Product launch releases
Funding announcements
CSR + impact stories
Crisis commsFrom the first "hi" to the final approved draft, here's exactly what happens.
15-min call or email. Tell us what you need, who it's for, and your timeline.
We send a short brief to fill in. Brand voice, audience, examples, must-haves.
First draft in your inbox within 5 working days. Revisions begin when you're ready.
Once it's perfect, you publish. We're here for tweaks for 30 days, no charge.
PR writing is the journalist-aware, editor-friendly writing that earns coverage — press releases, media pitches, op-eds, awards submissions, founder profiles. It’s a specialism because the audience is different: not your customer, but a journalist who gets 200 pitches a day and bins 195 of them in 30 seconds.
Done well, a press release lands placement in a relevant publication, a quote in a journalist’s feature, or a backlink from a high-authority site. Done badly, it’s the “FOR IMMEDIATE RELEASE” sitting in a draft folder forever.
At Sage Writers we write the PR copy. Distribution is something we partner with PR agencies on — but the writing is what we’re hired for. Our editor Esme’s editorial background means she knows which pitches editors open and which they don’t.
We’re generalists by craft but specialists by company type. Most clients fit one of these.
Funded startups (Series A+)Funding announcements, product launches, hires. Coordinated with your PR partner.
Established UK businessesPartnership announcements, regulatory updates, executive moves, awards submissions.
Research-led organisationsData releases, academic publications, industry reports — pitched to trade press and broadsheets.
Solo founders + thought leadersOp-eds, founder profiles, byline placements, conference speaker pitches.
Project-based, not hourly. You know what you're paying before we write a word.
We write the copy and the pitch email. Distribution (i.e. emailing journalists / using PR Newswire / pitching to specific outlets) is a separate service we partner with PR agencies on. We can recommend partners.
We’ll tell you. Honestly. Sometimes the answer is “this isn’t a press release, it’s a blog post” — and that’s fine. We won’t write you a release that’ll get binned.
Yes — we handle embargoed releases regularly. NDA-friendly process. We don’t talk about client launches before they go live.
Standard is 5 working days. Rush option is 24–48 hours (+20% surcharge). For genuine breaking news, we’ve done same-day before.
All the time. Thought-leadership op-eds in your CEO’s voice, placed via your own PR partner or ours. Add £300–600 to a standard release for a thought-leadership companion piece.
Drop us a brief — even a rough one — and we'll come back within one working day with a quote, timeline and some friendly questions.
Build your brief ✨
