SEO copywriting in 2026: what changed, what didn’t
March 9, 2026
AI summaries and SGE haven’t killed SEO copy. They have changed which copy ranks. A practical guide to what works in 2026, what didn’t change, and what to ignore.
Why “We are passionate about…” is the worst sentence on your website
March 2, 2026
“We are passionate about X” appears on 73% of SME homepages. It’s the single weakest sentence in modern copywriting. Here’s the precise reason it fails — and three replacements.
The 7 metrics that actually matter for blog ROI (skip the rest)
February 23, 2026
Most blog reports measure the wrong things. Seven metrics that actually correlate with revenue impact — and the three popular ones we ignore entirely. With examples.
How to write microcopy that doesn’t sound robotic
February 16, 2026
Microcopy is where most brands sound least like themselves. Five micro-rules that make form fields, buttons, and error messages sound like an actual human wrote them.