How to write a homepage that doesn’t bore the visitor to death
Nine of ten homepages we audit lead with "We are a creative agency dedicated to delivering bespoke solutions." Here's a teardown of…
20 May 2026
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How long should a homepage really be? (a 3-line formula)
A 3-question, 3-section formula for landing on the right homepage length every time — plus what we found auditing 200 SME homepages.
18 May 2026
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Voice or tone? The 60-second guide for founders who keep mixing them up
Brand voice vs tone explained simply — and a 60-second exercise that exposes whether your copy is one consistent voice or five…
11 May 2026
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5 copywriting tools we actually use (and 3 popular ones we don’t)
Honest review of 8 copywriting tools — the 5 we open daily and the 3 popular ones we tried and dropped. No…
4 May 2026
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Why your About page is the second-most-converting page on your site
In our data the About page is the second-highest-converting page on a typical SME site, after the homepage. So why is yours…
26 Apr 2026
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The 5 phrases that quietly destroy your About page’s credibility
Five phrases that crop up on almost every About page we audit — and why each one quietly costs you trust. Plus…
20 Apr 2026
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