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Notes from Sage Writers on copywriting, SEO and strategy.

Practical notes from Sage Writers on copywriting, SEO, brand voice, marketing strategy and the day-to-day mechanics of running a freelance copywriting agency. Updated when there’s something worth saying.

How to write product descriptions that convert (a 4-line template)

13 April 2026 · 2 min read

The 6 emails every SaaS company needs in their onboarding sequence

6 April 2026 · 3 min read

What makes a good brand tagline (and 3 myths to ignore)

30 March 2026 · 2 min read

How to brief a copywriter — a template that saves you 3 calls

23 March 2026 · 2 min read

In-house copywriter or agency? An honest comparison

16 March 2026 · 3 min read

SEO copywriting in 2026: what changed, what didn’t

9 March 2026 · 2 min read

Why “We are passionate about…” is the worst sentence on your website

2 March 2026 · 2 min read

The 7 metrics that actually matter for blog ROI (skip the rest)

23 February 2026 · 2 min read

How to write microcopy that doesn’t sound robotic

16 February 2026 · 2 min read

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