Voice or tone? The 60-second guide for founders who keep mixing them up
Brand voice vs tone explained simply — and a 60-second exercise that exposes whether your copy is one consistent voice or five…
11 May 2026
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What makes a good brand tagline (and 3 myths to ignore)
Most brand-tagline advice is wrong. A tagline isn't about cleverness, length, or emotion — it's about memorability. Three myths to drop and…
30 Mar 2026
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Why “We are passionate about…” is the worst sentence on your website
"We are passionate about X" appears on 73% of SME homepages. It's the single weakest sentence in modern copywriting. Here's the precise…
2 Mar 2026
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