How to write a homepage that doesn’t bore the visitor to death
Nine of ten homepages we audit lead with "We are a creative agency dedicated to delivering bespoke solutions." Here's a teardown of…
20 May 2026
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How long should a homepage really be? (a 3-line formula)
A 3-question, 3-section formula for landing on the right homepage length every time — plus what we found auditing 200 SME homepages.
18 May 2026
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The 5 phrases that quietly destroy your About page’s credibility
Five phrases that crop up on almost every About page we audit — and why each one quietly costs you trust. Plus…
20 Apr 2026
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How to write product descriptions that convert (a 4-line template)
A 4-line template for product descriptions that actually convert — used to rewrite 600+ SKUs for ecommerce clients. With three real before-and-afters.
13 Apr 2026
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How to write microcopy that doesn’t sound robotic
Microcopy is where most brands sound least like themselves. Five micro-rules that make form fields, buttons, and error messages sound like an…
16 Feb 2026
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